our story

Welcome to the world of Wow!

Julia Child said it best, “A party without cake is just a meeting”, so we believe it should be the centerpiece of any great event. 

The Wow Factor Cakes has been creating extraordinary custom cakes and desserts for all types of special occassions within the Charlotte area for over 20 years. Located in the heart of Dilworth in the Courtyard on Park Road Shopping Center our studio showroom displays our newest cake designs. 

Wedding cakes are our specialty and should be a unique interpretation of each couple’s style and connection. We enjoy the process of discussing details for this once in a lifetime event.

"Our passion is bringing our client's visions to life baking with only the finest ingredients, and styling with boundless imagination and creativity."


lei cristine

Lei Cristine has been cake decorating for over 20 years, and it all began with a Wilton class at a local Michael's craft store. Her love of all things pastry led her to Baking & Pastry Arts, and Foodservice Management degrees at Johnson & Wales University in Charlotte. 

Lei Cristine has a background of working with several restaurant groups as a Director of Operations, but her true passion is baking and decorating. Her favorite part of her job is seeing the face of clients when they receive or see their cake and/or desserts for the first time. 


During her early years as a pastry student at Johnson & Wales University, Marianne decided that “cake” was a career path she didn’t care to explore. In a funny turn of events, Marianne quickly changed her tune in 2012 when she began working at a local bakeshop. Over the next two years, her talent and drive pushed her to new limits, leading to a position at The Wow Factor Cakes.

Since 2014, Marianne has worked her way up within the company as our Lead Designer, focusing on experimenting with new techniques and mediums to provide our clients with on-trend cake designs. Taking inspiration from various textures and colors, Marianne’s design style is constantly evolving, always fun and made with you in mind.  

Meet our mascot and #1 fan, Turkey! Marianne adopted him in October of 2019, and he’s since become the most-talked-about topic at the shop (besides cake, of course). He loves his stuffed alligator, being outside and anything Mom and Dad has in their hands. Maybe you’ll see him hanging around with his Mom outside the shop sometime- he’ll be super excited to meet you!


“A party without cake is just a meeting”

-Julia Child

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